Ban Serio

Aruba Tourism Authority

I knew the Aruba Tourism Authority’s local environmental awareness campaign should be named after something that was already in our daily vocabulary: “den boca di pueblo” (literal translation: in the public’s mouth), as we would say in Papiamento.

Although more people are becoming aware of the threats facing our planet, the environment has not been at the top of Aruban citizens’ priorities list. So I figured, even though we may be behind, it is such an important topic that we must make it clear that we should have been on top of it a long time ago.

Ban serio is a term used when we want to express that something is obviously not right and must be corrected. When faced with a serious or trivial topic, Arubans utter “ban serio” to say “come on now” or “let’s be real.” I imagined something simple like skipping a plastic straw, “Surely you can have a drink without a straw, ban serio!”

Graphic designer: Monique Pulido

Ban Serio

Aruba Tourism Authority

I knew the Aruba Tourism Authority’s local environmental awareness campaign should be named after something that was already in our daily vocabulary. “Den boca di pueblo” (literal translation: in the public’s mouth) as we would say in Papiamento.

Although more people are becoming aware of the threats facing our planet, the environment has not been on the top of Aruban citizens’ priorities list. So I figured, even though we may be behind, it’s such an important topic that we must make it clear that we should have been on top of it a long time ago.

Ban serio is a term used when we want to express that something is obviously not right and must be corrected. Whether a serious or trivial topic, Arubans utter “ban serio” to say “come on now” or “let’s be real.” I imagined something simple like skipping a plastic straw, “Surely you can have a drink without a straw, ban serio.”

Graphic designer: Monique Pulido